The Problem in a Nutshell

Please note: although we are a testicular cancer campaign our Cancer Smart Programme includes all cancer.

“I believe that no men would die of testicular cancer if they knew about this young man’s cancer and were aware of how to prevent it.

Boys/men die for the following 2 reasons:
During puberty, the body changes. Boys feel these lumps but think it is part of growing up. They think it will go away again. If they knew that it could be cancer their lives could be saved! The youngest boy I met was 12 years old!
Men feel the lumps but find it too embarrassing to go to the doctor. If they knew that it could be cancer their lives could be saved.

If I can bring awareness to young people in an early stage in their lives, they have a good chance to survive. Knowledge and early detection is the best weapon against cancer – it saved my life at the age of 30!” Torsten Koehler

The Impact in a Nutshell

The aim is to change young people’s behaviour through education and awareness then it becomes a habit for them to look after their health starting at school level already.

When we fail to educate and provide knowledge to the next generation, they have fewer opportunities of living a healthy lifestyle to become the future in their community and their country at large, where they are the future change agents to cultural taboos and stigma.

The total available market will be every school going learner worldwide with access to data, internet and/or smartphones, because it’s a downloadable gaming app.

It offers universities and researchers the opportunity for research with access to student data worldwide.

The Revenue in a Nutshell

To fund free access for schools the gaming app generate income and feedback.

  • Income will be generated by selling advertising space to companies, whose target group are teenagers.
  • Online schools, colleges and universities can advertise their courses to get students enrolled.
  • Researchers/universities pay to have access to data for research.

Feedback for donors/sponsors to proof the impact they are having can be measured by how many, how often and how successful students play Cancer Smart.